While doing research for a paper a little over a year ago, I learned that if Facebook were a country it would be the third largest in the world with over 500 million people registered. Recently I read on Brian Solis’ blog that Facebook has now crossed the 800 million user mark, which as he notes makes Facebook as big as the Internet was in 2004!

Although Facebook does get most of the credit, other social media platforms have continued to increase in popularity over the Internet, presenting businesses with a great opportunity to reach large markets of potential customers. If there are any doubts on this notion, check out this video by Socialnomics about the effectiveness of social media for business.

In the end, social media holds the power to send out a message and create the hype that public relations had previously been in charge of, AND it is possible to do so on a larger scale with less funding. What is not to like about this concept?

For the next few posts I will be looking at specific strategies to combine social media with public relations messages. But in the meantime, suffice it to say that opportunities are available in many different forms across the Internet. Businesses need to be on the lookout for the most effective tools to distribute their stories.


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