Google Plus is the newest social media site to hit the stage, and like any new product on the market there are a TON of people excited about it. While the hype for sites like these is always present, there are neat distinguishing features that sets Google Plus apart from other sites like Facebook and Twitter.
One of the biggest differences is the categorization that exists. Users can create circles of people to follow in sections like “friends” or “acquaintances.” If you would like to share a link with only your friends, Google Plus allows you to do that. At the same time, content can be visible to everyone if you choose to allow it. Profiles can be public, open to search, and because Google controls it you can bet that SEO rankings will be influenced a bit more by one’s Google Plus profile–if you do it right. There are several other unique characteristics of Google Plus like “Hangouts” and “Sparks,” and if you would like to read more about these, here is an interesting link to an article online.
In order to really make your page stand out from the others, here are a few useful pointers. It is important to remember that the same fundamentals of social media marketing apply to Google Plus; there are just other channels to implement these tools now available. For a more complete list of tips, check out this article by Shama Kabani of the Zen Marketing Group.
1. Link other pages to Google Plus and vice versa. By connecting pages to each other, you are allowing followers that you already have get a chance to connect to you in another way. Perhaps through this connection you can make several more connections to people on Google Plus that you were not previously connected to. This is the networking possibility of the Internet.
2. Be active. Post videos, photos, links to articles, comment on others’ posts. The more chatter that you put out there, the more likely it is that your page will be noticed. You don’t want to annoy your friends or followers, but there is nothing wrong with posting useful feedback or input online. Interaction is crucial.
3. Use circles to full potential. Google Plus allows you to categorize your connections and post information to only certain circles. For businesses, this means that you can have a circle of only prospective clients or new clients and then you can post things directly to them. They do not see what circle they are in on your profile either; they just know that you have added them. You can also recategorize individuals, so if you have someone in your “potential customer” circle and you close a deal with them, move them into a different circle like “clients” or something.
Remember that Google Plus is in an exciting stage right now and the possibilities for use are endless. If it is something that your business would like to utilize, continue to research the capabilities of the site. Develop your profile there and follow pages of business that are effectively using the site.