A Helpful Social Media Tip

In order for a company to get the most out of their various social media sites, it is crucial to be connected. As I wrote in the last post, there are sites like Ping.fm that allow businesses to send out a universal message across multiple social media channels. If a business works to utilize tools like this, search engine hits will likely rise.

Links to other pages is another way to connect audiences to more detailed information about the company. It can be as simple as posting a link to a company’s website on their Twitter or Facebook page. But even more important than that, by adding links to other social media sites you can connect viewers to different aspects of the business.

For example, consider a company with a diverse social media strategy. They have accounts on Twitter, Facebook, Tumblr, Flickr, and also their own web page. Twitter and Facebook allow the company to update their audience on what’s going on in the day-to-day dealings, Tumblr perhaps informs more interested customers about company vision and objectives, and Flickr shows pictures of events or products. To better connect them all, each page should have buttons or links that send the user to another site.

So someone who is interested in a recent tweet by the company decides they want to learn a little bit more. They notice that this company has a blog on Tumblr and clicks on the link to read the post. After reading the post, this individual subscribes to this blog via their RSS Feed and perhaps retweet or post articles on their own social media sites. Without the interconnected-ness of these sites, it is unlikely that this user would have given the time to search for a blog like this. If a company does take the time to connect the pieces and monitor the content being sent out, they will expand their potential reach considerably.

Sample Twitter Button

Sample of link to Twitter

An Easier Way to Share

With so many different social networking sites out there on the web, keeping all of them straight and posting to them can be a virtual nightmare. Thankfully however, there are some ways to simplify your life when it comes to updating your networks on what you or your company is doing. Since I cannot sleep in past 7:30, I decided that this Saturday morning I would take the time to add a few networking sites to my ever-expanding list and sign up for a service that allows me to post to multiple sites with one click.

Ping.fm is the tool that I chose to use for managing my social media presence. After I linked all of my various social media accounts to this home site, I can update and post to all if I desire. Since different social media outlets offer different types of postings, Ping.fm also allows the user to group sites based on the content posted. For example, I link my Twitter and Facebook pages to my #StatusUpdates group, and I have a Tumblr and WordPress account linked to #Blogging.

Not only does this make your life much easier, but it also holds the potential to increase your visibility on the web. By covering the same material on many different sites, your search engine ranking will likely increase if you use the correct language in your post. More content on the web means that more hits will come up in a Google search, for example. So when you have some time on a Saturday morning, or you are tired of bookmarking sites to make sure you have all of your audiences covered, spend some time figuring out Ping.fm.

PR in the Digital Age

The generally accepted definition of public relations according to the Public Relations Society of America says that PR “helps an organization and its publics adapt mutually to each other” (2011). Since the early 1900s, it has been the communication vessel between corporations and the community.

With recent technological advances, public relations has been forced to make large adjustments to their traditional methods of practice. In fact, the marketing industry as a whole has shifted from what is still labeled in textbooks as “traditional media” (TV, print ads, billboards) to new, or digital, media. That is not to say that the old ways should be abandoned altogether. On the contrary, these traditional forms of media have withstood the test of time and will continue to be tools in the public relations process.

The true test for public relations is going to be combining the tried-and-true methods of traditional media with the digital, Web 2.0 tools that are now available. And it is especially challenging because both methods have wildly different implementation schemes. While in traditional media, proven formulas are adjusted to meet company needs, digital marketing requires a bit of experimentation.

As we continue to learn about the capabilities of the digital realm, businesses will learn new ways to connect to the public. Though the promise of the web has been around for several years now, the promise remains largely unscathed. Opportunity is out there for a marriage between social media and public relations. Someone just needs to set these two up.

http://www.prsa.org/AboutPRSA/PublicRelationsDefined/

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